Blog Post
Miguel Caballero
Miguel Caballero
February 19, 2024
Company

What is Reental?

Reental is the leading startup in Europe in the market for the tokenization of own real estate assets. Thanks to tokenization, Reental manages to democratize investment in this type of asset by reinventing one of the largest and oldest sectors in our history, the real estate sector. Offering an investment in real estate to anyone starting from 100€ tickets and only needing an internet connection, without red tape, with liquidity and without geographical barriers.

Thanks to this model, Reental has helped more than 500 investors from 50 different countries to invest. And with the product, we didn't fall short either, since we have made available 15 tokenized properties, which are already distributing dividends to their investors. And since we are talking about remarkable things, we cannot ignore milestones such as selling a property in 35 minutes or selling two properties in less than 24 hours, undoubtedly facts that put Reental in the sights of many investors.

 

What do we want to achieve in the future?

We want to be the company that changes the investment paradigm in today's society, we want to democratize investment in assets to give access to people, who, due to their origin or economic profile, had not had the opportunity to put their capital to work.

We also aim to help citizens protect their capital from effects such as inflation, and to truly own their capital.

We want people to be increasingly financially literate and to enter the world of decentralized finance (DeFi), the new way of doing finance, so we want to be a gateway for those people who are not used to putting their capital to work actively and passively.

To achieve all this, we must be the world's leading company in terms of asset tokenization.

What are we looking for?

We are looking for a CMO who is committed to our mission, and who, together with the entire team, will bring Reental closer to that goal, using the tasks to be carried out to achieve the main objective and take Reental further.

We hope to find a senior profile with strategic and growth experience, especially in startups, and who, if possible, has knowledge or interest in the crypto world, since it always helps.

What tasks should you perform?

The main task would consist of the elaboration of the marketing strategy taking into account the strategy carried out so far, from there, the weaknesses must be corrected and the strengths found strengthened to achieve a better performance of marketing efforts.

Then, create and control the actions that derive from the strategy, and thanks to an exhaustive analysis, know what type of actions work best.

In short, do everything possible to make Reental on everyone's lips.

Skills and attitudes?

  • The main skills that are a must are the ability to analyze a problem and to be able to scrutinize a long-term solution in the form of a strategic objective, which can then be translated into a strategy to be put into action in the medium and long term.
  • To understand the customer's vision and adapt all decisions to meet their needs, so actions must be customer centric.
  • It will be necessary to have worked with a CRM to know how to communicate and analyze the customer, at Reental we work with HubSpot, so it would be ideal to know and master this CRM.
  • Have an impeccable level of English.
  • With regard to attitudes, we hope to find a proactive profile, open to innovation, that is available to solve problems together with the team, and that is consistent with the decisions taken and the results obtained.
  • As mentioned at the beginning, we expect to find a profile that is deep or interested in the crypto world, since that is a plus that would provide dynamism and new information for the development of strategies.

Who will you work with?

Hand in hand with the founding partners Eric Sánchez and Miguel Caballero to give an initial form to design a marketing strategy (inbound, outbound, lead capture, branding...) and to be aligned with the company's mission and objectives, in addition to this, you will meet the technical team to be aware of the work being done in the area responsible for aspects such as the web or smart contracts.

It has a team to pamper and guide, including Pol Martínez, who is in charge of the strategic and growth part, and also with Xavi Armengol responsible for the operational part, the creation of community and social networks, in addition to the support of the Occam Inbound agency and our PR agency and in direct connection with our Customer Success team to support the conversion of our clients. Together with them, he will develop and implement all the strategies.

Do you want to make history and be part of a company that will change the way you invest?

Write to us at contacto@reental.co with your CV and a short intro (a video is always welcome) and we will get in touch with you.

Welcome to the new way of doing finance, welcome to Reental.

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