A token airdrop is a marketing tool most used by startups that want to promote a project where tokens are present. This strategy consists of distributing the native token to current users or potential users completely free of charge. Sometimes users must complete certain simple tasks in order to claim the tokens, but we'll tell you about that below.
As we said, the main objective of a token airdrop is to be able to give tokens to a community that is interested in them. This situation manages to capture the attention of many people because it means receiving money completely free of charge and with little effort.
What are the reasons for doing an airdrop?
The first thing anyone who understands the crypto world thinks about is aware that what they are looking for when carrying out an airdrop is the promotional campaign and the growth and engagement of the project community, in addition to this we can also mention:
Types of airdrop
Although this is a very new practice, different types of airdrops have already appeared that are used by different projects, always adapting the type or objective of the project to the airdrop to be carried out. Let's look at some existing types of airdrops.
Aidrop reward
As we mentioned at the beginning of the article, most airdrops require some tasks to be performed by the user in order to receive the reward, but don't worry, in 99% of cases these tasks are related to participation in the company or project's social networks. They usually involve sharing the project, following the account, sharing information about the airdrop, joining the Telegram channel, etc.
Airdrop of exclusivity
This type of airdrop aims to reward users who have a certain “history” accredited with the project, either because of their activity within the community or because of the time they have been with the project showing their support. In this way, the creation and maintenance of an active community is also encouraged.
Airdrop a Holders
In this case, the tokens are distributed to users who have a certain number of cryptocurrencies or tokens in their wallets. These same tokens or cryptocurrencies would or would not be related to the project, in the case of Reental they would be the tokens of tokenized properties.
How can I participate in an airdrop?
The best advice, without a doubt, is to pay attention to the different social networks or the different official channels that the project has to find out the latest news. Most likely, communications will be made through these channels about requirements, releases, timing, etc.
How much can I earn in an airdrop?
This is probably the most recurring question in reference to this topic, and the truth is that the benefit that users receive varies depending on each project, however, it should be noted that receiving an airdrop usually means receiving an amount greater than 5€. Obviously there are also cases in which the amount received is much higher, for example in the Stellar (XLM) project you could receive up to 50€ if all the steps were done correctly.
To conclude...
Token airdrops make it possible to highlight and gain traction for startups based on crypto or that launch a project in this area. In addition to this, they are also a great way for cryptocurrency fans to grow their portfolio with tokens with a long future. From Reental we can recommend that you pay attention to our social networks, because you may be surprised, or not so surprised... 👀
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